IDEAFORM : VENEER

In 2011 Marit Ilison initiated a new experimental course at the Fashion Design department at the Estonian Academy of Arts. Her wish was to combine her two favourites - concepts and construction eg. ideas and form, hence the name IDEA FORM (Ideevorm in Estonian). The vision was to courage the freshmen to experiment with outfear and also provide them with a set of design tools that could be used at any future design task. Students were free to find their idea for the concept, but had all to use the same material under a common theme. And in addition - any form resembling classical clothing was forbidden.

The theme for 2013 edition was Kratt - a mythological creature from Estonian folklore, who was brought to life from hay or household objects and whose task was to steal as much as one can for his landlord. The material used was veneer, which turned out to be a great challenge to create three-dimensional forms and objects. After the course a creative photoshoot was held to execute a full circle of a possible fashion design item.

Photos by Maiken Staak. MUAH: Mammu. Model: Kristiina (MJ Models). Participating students: Anne Soo, Anni Kivisto, Kris Juhkam, Kätlin Haak, Sirli Lehtsalu, Teele Koel, Veronica Puhk.